BUSINESS ESSENTIALS
3-Phased Marketing Strategy
Compass Programs are specifically designed to enable our agents to succeed.
What if you could pre-market your client’s home without accruing a single day on the market? With Compass’ 3-Phased Marketing Strategy, it’s possible.
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Marketing Center Assets
Whether you’re looking for Social Media Assets, Listing Presentations and Inserts, Postcards or Brochures, Marketing Center has everything you need to help you convey the value of the Compass 3-Phased Marketing Strategy to your clients and beyond!
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Action Item
Take advantage of this custom made Seller Focused Action Plan to help you stay accountable.
Please ensure you’re remaining compliant with your MLS regulations
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Compass Academy
Trainings and resources to help you feel confident about implementing the Compass 3-Phased Marketing Strategy into your business.
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Compass Homeowners
Learn more about 3-Phased Marketing on this dedicated website, perfect to share with your clients.
New Spring Market Assets!
These new materials help you position Private Exclusives as a solution for buyers and sellers during the busy upcoming Spring Market.
For You and Your Sellers
These new customizable digital assets highlight how listing as a Compass Private Exclusive allows sellers to:
Generate early demand
Test and refine pricing
Gather meaningful feedback
Protect home value
You can use these assets to demonstrate how building early interest now can lead to stronger pricing and fewer days on market when inventory increases.
For Open Houses & Buyer Conversations
We’re also introducing a new Open House One-Sheet + Listing Feature that helps you:
Showcase access to Compass-exclusive inventory
Highlight Private Exclusives or Coming Soon listings (where MLS rules allow)
Educate buyers that not all inventory is visible on portal sites
This is a powerful way to differentiate yourself, especially in competitive spring conditions where buyers are actively re-engaging.
Why These Assets Matter
Towards the end of 2025, we saw a record 44% of new listings withdraw from the market. Those sellers are looking for a signal that this is a good time to re-enter the market, while buyers are waiting for new inventory to re-engage their search.
This creates a unique opportunity for you to motivate two key groups:
Motivate homeowners who haven’t listed yet to list as Private Exclusive to build early interest and test their price for a stronger debut this spring market - without risking the value of their home (days on market or price reductions).
Highlight Private Exclusives or upcoming listings with buyers at open houses to demonstrate your access to exclusive Compass Inventory even where inventory seems limited.
3-Phased Marketing Digital Content Calendar
Designed to maximize exposure for your listings - below, find details on digital ads, suggested social media captions, and how to share out weekly "Only on Compass" assets directly with your sphere.
Click on the slide to jump to the next month
Drive More Leads with a Multi-Channel 3-Phased Marketing Campaign
By now, you’ve likely heard about your personalized Compass 3-Phased Marketing Strategy landing page, but you might be wondering how to put it to work. To make it easy, we’ve created a step-by-step multi-channel marketing campaign you can follow to drive more leads directly to your page.
Take Advantage of Reimagined
Compass 3-Phased Marketing Assets
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Sphere of Influence Social Templates
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Listing Presentation
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Private Exclusives Flyer for Open Houses
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Compass Coming Soon Push Alert Videos
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Compass Coming Soon Saved Search Video
